About Me.
Experienced writer and communicator with 10+ years of experience creating content for a variety of industries and channels. Passionate leader who has built departments and grown teams to meet marketing objectives of hyper-growth businesses. Keen marketing strategist with an instinct for thumb-stopping creative ideation and maximizing results.
Experience
Present-2020
Communications Director, North America
1000heads, New York City
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Led strategy, pitch decks and comms that drove over $1.7M in new business wins from brands such as Amazon Prime Video, Niantic Labs, and Noom.
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Devised a lead-generating content & social media strategy that resulted in 43% organic growth year-over-year.
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Created first ever marketing plan and reporting structure for the global agency, which resulted in an email list of over 6k contacts, improved pitch rate by 33%, and $3M in earned media.
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Advanced thought leadership via high-quality, data-informed quarterly reports that garnered 2x new business meetings YoY, over 2M social media impressions and 500+ website visits.
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Secured coverage in Adweek, Business Insider, MediaPost, and more.
2016-2020
Head of Communications
Purple, Salt Lake City
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Built a high-performing team and department from the ground up, achieving a revenue-driving influencer strategy, social media follower growth of 494%, and responding to over 53,000 customer comments.
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Secured earned media with TechCrunch, Forbes, Buzzfeed, Business Insider, Cheddar and other top-tier press, resulting in over 1.38 billion media impressions.
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Developed crisis communications plan, execute rollout throughout the company—including training executives, legal and customer care teams—and manage a brand reputation crisis.
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Facilitated media training for and manage reporting to the C-Suite, the board of directors, marketing agencies, internal teams and other stakeholders
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Raised over $2.6M in 30 days as project and comms leader for company Kickstarter campaign, coordinated effort across multiple departments, identified customer rewards, managed product orders, executed comms & media plans
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Ideated & project managed $1M activation at CES with WIRED, incl. creative asset management, invite list of 30+ top-tier media, and CEO interview with editor-in-chief.
2015-2016
Account Executive
Content Hook, Salt Lake City
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Developed bespoke content marketing plans for clients and executed on plans, creating long-form, well-researched content and coordinating design and paid media teams.
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Led creative ideation around content-focused campaigns that solved client challenges, created pitch materials incl. decks and one-pagers, presented in pitch meeting.
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Hosted regular calls with clients to ensure work met expectations, managed timelines and budgets, communicated client's vision internally.
Education
2018-2020
Gonzaga University
Master of Arts in Organizational Leadership with a concentration in Change Leadership
2010-201
University of Utah
Bachelor of Arts in English